Business model

Supporting business acceleration

The combination of network investment, a digital-first approach and in-house development skills has enabled Gamma to develop a comprehensive portfolio of communications services with a significant amount of intellectual property, which has given us a heritage of disrupting the market with innovative and market-leading cloud-based services such as SIP Trunking and Hosted PBX in the UK.

Gamma’s financial performance reinforced by our robust business model.

Market trends

The future of business communications:

  • The opportunity for UX and CX to win in the Experience Economy
  • Hybrid here to stay
  • Fundamentals are more important than ever

Our differentiators

We believe we are a truly different and unique communications service provider and it is these five areas that set us apart from other businesses:

  • Product and network quality
  • Channel automation
  • Digital platforms
  • Commercial agility
  • Our people


  • New UCaaS products
  • New channel development
  • Technology acquisitions
  • New routes to market acquisitions

How we create value

Strong Business Model – with high visibility and quality of earnings through 2021 and beyond.

Our product categories

A developer and provider of UCaaS, CCaaS, voice, data and mobile communication services.

Unified Communications

Our award-winning range of Unified Communications products enables businesses to raise productivity, boost agility and increase collaboration. From messaging and video calling to instant conference services, we help reduce costs and operational complexity while increasing employee engagement.

SIP Trunking and Call Management

With the UK’s leading SIP trunking service we give businesses a more versatile, resilient phone service at less cost. Gamma SIP trunks come with powerful business continuity features plus exceptional inbound call management functionality.


Our business-only mobile service features flexible tariffs and powerful bolt-ons. When combined with Gamma’s Unified Communications services, employees can keep working wherever they are, remaining ‘always-on’ to customers.


Our high-performance connectivity products deliver outstanding speeds combined with robust security and resilience measures; from broadband and Ethernet to advanced WAN services, we provide businesses with the customisable connectivity they need to grow.

How we sell

We supply a broad range of simplified communications and software services to small, medium and large sized business customers, both through our large network of channel partners and directly.

Proportion of sales

60% UK Indirect
24% UK Direct
16% European

UK Indirect

Our primary route to market, the channel is at the heart of what we do. We provide market-leading products to 1,000+ channel partners, with an exceptional service wrap.

UK Direct

Our Direct business supports the requirements of Enterprises and Public Sector organisations looking to contract with the network operator.


Our European businesses sell both directly and through the channel consisting of sales in the Netherlands, Spain and Germany.




Total shareholder return over three years*

Our people


employees in seven countries


Innovative UCaaS solutions



Spent over £277m per annum

* As at 31 December 2021

Key to strategy

  1. Cloud Telephony and UCaaS Evolve our strong Cloud telephony position into the UCaaS market
  2. Fixed and Mobile Telecom Build on our fixed and mobile telecom strength to differentiate our proposition from pure OTTs
  3. Company Expansion Expand into Europe to gain continued growth and scale
  4. Digital progression Continue to build on our digital capabilities to assure agility and sustain competitiveness

Key to KPIs

  1. Revenue
  2. Gross profit
  3. Gross margin
  4. Adjusted EBITDA
  5. Cash
  6. Cash generated by operations
  7. EPS
  8. Fully diluted adjusted EPS

Key to risks

  1. Unplanned service disruption
  2. Data loss and cyber attacks
  3. Over-reliance on suppliers
  4. Inability to attract and retain top talent
  5. Uncertain competitive landscape
  6. Price erosion
  7. Legal and regulatory non-compliance
  8. Unsuccessful M&A strategies

The opportunity for UX and CX to win in the Experience economy

Hybrid here to stay

Fundamentals are more important than ever

The ESG Committee oversees the development and activity of Gamma's ESG agenda.